Anderman Industrial Ceramics, based in Kidderminster UK, has positioned itself to meet the demands of all challenges that the modern ceramics industry is facing. With key traditional markets in special metals melting, heat treatment processes and electrical insulation the company has diversified into new markets including petrochemical, glass and alternative energy production. The strategic objective of the company is to provide existing and potential customers with a business portal to help them develop a strong supply line for industrial ceramics. The focus ranges from prototype development to full scale production and logistics services

As a company established for over 70 years Anderman Industrial Ceramics has huge experience in the procurement and delivery of industrial ceramics and refractories. The business operates an advanced service platform to link customer needs to a multitude of specialist, high quality, ceramic manufacturers. Operating on a global basis the company can supply advanced ceramics and refractories to over 1000 customers with key blue-chip accounts in aerospace, power generation, automotive, glass and many other industrial sectors. The business is supported by a state of the art internet platform (earthwaterfire.com) which was one of the first internet businesses established for this industry in 1999. Current business turnover is $8m annually.

The proactive development of the Anderman Industrial Ceramics model is based upon the desire to support industries whose core business expertise is not in the field of industrial ceramics and refractories. By offering this type of support to prospective customers the company has been able to grow by 15-20% in recent years as it assists customers in developing and growing their business efficiencies. In Asia, ceramics manufacturing is strong and still developing at pace. The need for modern industry in Western Europe and Americas to embrace this is all too apparent. Dealing with Asian manufacturers is complex, especially when relating to ceramic materials that may not be core to the customer’s business. The model that has been developed by Anderman, and forms the integral part of future growth, is to bridge this cultural, language and logistics divide for all its current and prospective business partners. To enable such customer support, a network of support staff, inspection teams and manufacturers has been established in key geographical centres of India and China.

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